Last updated: 27/07/2026
This privacy policy explains how The Cake Clinic (“we”, “us”, “our”) collects, uses, and protects your personal data when you visit thecakeclinic.co.uk.
Who we are
The Cake Clinic is operated by The Cake Clinic, a sole trader registered in England and Wales. For any questions about this policy or your data, contact us at info@thecakeclinic.co.uk.
What data we collect
We may collect the following:
Usage data — pages visited, time on site, referral source, device/browser type, collected automatically via analytics tools
Contact data — your name and email address, if you subscribe to our mailing list or contact us directly
Cookies — small files stored on your device to support site functionality and analytics (see our Cookie Notice below)
How we use your data
To send you content, updates, or resources you’ve signed up for (only with your consent)
To understand how visitors use the site, so we can improve it
To respond to enquiries you send us directly
Tools we use
Google Analytics 4 — to understand site traffic and visitor behaviour
Google Search Console — to monitor search performance
Kit — to manage our mailing list, if you subscribe
Pinterest and Meta (Facebook/Instagram) tracking pixels — where used, to measure the performance of our content on those platforms
We may update this list as we adopt new tools; this policy will be updated accordingly.
Legal basis for processing
We rely on your consent (for mailing list sign-ups and non-essential cookies) and our legitimate interests (for basic analytics and site functionality) as the legal bases for processing your data under UK GDPR.
How long we keep your data
We retain mailing list data for as long as you remain subscribed, and you can unsubscribe at any time via the link in any email. Analytics data is retained according to the standard retention settings of the tools listed above.
Your rights
Under UK GDPR, you have the right to access, correct, delete, or restrict the use of your personal data, and to withdraw consent at any time. To exercise any of these rights, contact us at info@thecakeclinic.co.uk. You also have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk if you have concerns about how your data is handled.
Third parties
We do not sell your personal data. We may share data with the service providers listed above (analytics, email, tracking tools) solely to operate the site and mailing list.
Cookie Notice
This site uses cookies to support core functionality and to understand how visitors use the site. You can control or disable cookies through your browser settings, though this may affect how parts of the site work. By continuing to use this site, you consent to our use of cookies as described here.